Search Engine Optimization

There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites are looking for, thus improving your search ranking.

If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.

Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.

Statistics showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates.Apart from all this lead generating benefits following are the list of more benefits:
1.SEO Promotes Better Cost Management.
2.SEO Encourages Local Users to Visit the Physical Store After the Search.
3.SEO Builds Brand Credibility.
4.SEO Helps Establish Brand Awareness.
5.SEO Ensures Mobile-Friendliness of Your Website.
6.SEO Can Be a Long-Term Marketing Strategy.
7.SEO Increases Your Followers on Social Media.
8.SEO Improves Website Speed & Takes You Ahead of the Competition.

SEO can really provide a boost to both your business and the marketing that you are doing for it. As is pointed out, one of the reasons it can do that is because it is providing your brand with credibility. After all, SEO builds up your link portfolio by having other sites link back to your business as a trusted source on the topic at hand !